The Six. scan 2026-07-12/26 qualified/floor $1,200/04:54 ET

Leverage

How negotiable each tower is right now, scored from concessions, sitting inventory, and season.

๐ŸŽฏ Off-Market Leverage

How much each prestige tower will move right now โ€” vacancy depth, live concessions, below-market entry, and Aug-1 turnover pressure, sharpening as sitting-time and price history accumulate. Each with the concrete ask. โ† prestige ยท ๐Ÿ’Ž deals ยท ๐Ÿงญ decide
Maddox Tyndall ยท Fitzrovia ยท p40
๐Ÿ”ฅ 65leverage ยท building
entry $1,610 studio~$263/mo
Why they'll move
Your ask โ€” Strong hand โ€” open with a free month
Ask for one month free (12-month term) ~$134/mo
Anchor on the suite has been sitting, several units are open, July turnover pressure. A single free month is the standard downtown concession and reads as ~$134/mo off net-effective โ€” the aggregators never show it.
Anchor below the $1,610 ask ~$129/mo
The entry is already ~15% under the market median, so the list price is soft. Open a few hundred under it and let them meet you โ€” the comps back you up.
Trade certainty for the concession
Offer to sign now and date the lease to Aug 1 โ€” a locked, empty-suite-filled outcome is worth a concession to them. Certainty is the currency you actually hold.
Bank the waivers ~$175/mo
Whatever they won't give in rent, take in kind: waived locker, one month of parking, or the application/admin fee (~$150-250/mo equivalent).
โšก Draft the outreach โ†’
The Livmore ยท GWL Realty ยท p87
๐Ÿ”ฅ 56leverage ยท building
entry $2,160 studio~$360/mo
Why they'll move
Your ask โ€” Strong hand โ€” open with a free month
Ask for one month free (12-month term) ~$180/mo
Anchor on the suite has been sitting, several units are open, July turnover pressure. A single free month is the standard downtown concession and reads as ~$180/mo off net-effective โ€” the aggregators never show it.
Extend the live 1 month free to your suite + one more ~$180/mo
The concession is already public โ€” treat it as the floor, not the ceiling. Ask that it apply to your specific unit and push for an extra half-to-one month on top.
Trade certainty for the concession
Offer to sign now and date the lease to Aug 1 โ€” a locked, empty-suite-filled outcome is worth a concession to them. Certainty is the currency you actually hold.
Bank the waivers ~$175/mo
Whatever they won't give in rent, take in kind: waived locker, one month of parking, or the application/admin fee (~$150-250/mo equivalent).
โšก Draft the outreach โ†’
Gerrard West ยท BGO (BentallGreenOak) ยท p87
โš–๏ธ 50leverage ยท building
entry $2,475 1BR~$206/mo
Why they'll move
Your ask โ€” Some give โ€” push the concession, bank the waivers
Ask for one month free (12-month term) ~$206/mo
Anchor on the suite has been sitting, several units are open, July turnover pressure. A single free month is the standard downtown concession and reads as ~$206/mo off net-effective โ€” the aggregators never show it.
Trade certainty for the concession
Offer to sign now and date the lease to Aug 1 โ€” a locked, empty-suite-filled outcome is worth a concession to them. Certainty is the currency you actually hold.
Bank the waivers ~$175/mo
Whatever they won't give in rent, take in kind: waived locker, one month of parking, or the application/admin fee (~$150-250/mo equivalent).
โšก Draft the outreach โ†’
Fitzrovia ยท 30 Mutual ยท Fitzrovia ยท p79
โš–๏ธ 50leverage ยท building
entry $2,520 studio~$210/mo
Why they'll move
Your ask โ€” Some give โ€” push the concession, bank the waivers
Ask for one month free (12-month term) ~$210/mo
Anchor on the suite has been sitting, several units are open, July turnover pressure. A single free month is the standard downtown concession and reads as ~$210/mo off net-effective โ€” the aggregators never show it.
Trade certainty for the concession
Offer to sign now and date the lease to Aug 1 โ€” a locked, empty-suite-filled outcome is worth a concession to them. Certainty is the currency you actually hold.
Bank the waivers ~$175/mo
Whatever they won't give in rent, take in kind: waived locker, one month of parking, or the application/admin fee (~$150-250/mo equivalent).
โšก Draft the outreach โ†’
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